Posts Tagged ‘Technology’

Leveraging Lottery’s Network of Land-Based Retail, and the Consumer Adoption of Mobile, for Competitive Advantage

Friday, July 10th, 2015

Nikos_Nikolakopoulos_Intralot

Interview of Nikos Nikolakopoulos, Intralot Group COO, at Public Gaming magazine

PGRI Introduction: A most telling sign of the enduring relevance of retail: Amazon’s opening of land-based retail stores in 2015. Even Amazon, by far the most successful online merchant in the world, recognizes the value of land-based retail. A picture is emerging for how the landscape of B2C commerce will evolve; and it most definitely includes land-based retail. The successful merchants, and operators of games-of-chance, will all have multiple channels of distribution and communication with the consumer. Digital technologies, social networks, and application of CRM (Customer Relationship Management) tools will permeate the business of gaming, and consumer products marketing, and promise to breathe new life into the retail sector. (more…)

The New Customer Journey

Monday, September 8th, 2014

* Article by Fivi Rondiri, Corporate Marketing Coordinator at Intralot, at Public Gaming Magazine

How do you know what your customers really want? The best way to figure that out is to step into their shoes and see what their journey with your brand looks like. Their customer journey, that is. The customer journey is not only the sale but rather a complete mapping of how a customer becomes aware of your brand, how they interact with it and what happens afterward. (more…)

Intralot’s operations in Oceania – 2014 will be an exciting year

Wednesday, June 25th, 2014

 

INTRALOT is proud to be reaching a decade of successful operations in Oceania. Ever since it was awarded a New Zealand government contract in early 2005 to monitor all gaming machines in the country, INTRALOT has been successfully building its local brand in the Australian and New Zealand markets and is looking ahead to further expand its presence in the region.

INTRALOT started its Australian operations in 2007 with the award of one of the two lottery licenses on offer in the State of Victoria. The company started its lottery business primarily offering instant scratch tickets (‘scratchies’) and a number of online games, such as Bingo, Lucky 3, Lucky 5, Lucky Lines, and Keno (with a jackpot of AU$2 million on offer every day). Since July 2008, these same games have also been available in Tasmania through INTRALOT’s distribution channels of local retailers and newsagents. (more…)

Reconstructing the parts, Synthesizing into the whole: Rethinking the Gaming Experience

Wednesday, June 18th, 2014

* Interview of George Zenzefilis, Intralot Group Chief Products & Services Officer, at Public Gaming magazine

PGRI Introduction: INTRALOT’s booth is buzzing with activity at the ICE Totally Gaming show in London. George Zenzefilis just completed a panel discussion at the ICE Conference on Accelerating the adoption of new technology. It’s hard for a panel discussion to get past the surface and deep into the real issues. So I asked George if we might have a discussion to drill down. What emerged is a comprehensive perspective that helps me to better understand how so many moving parts relate to, and interact with, each other. As a business driven technologist whose mission is to focus his team on the player experience, George has a gift for simplifying otherwise complex issues. (more…)

INTRALOT: Engaging through Mobile Lottery

Tuesday, May 27th, 2014

* Article at the European Lotteries Magazine, April 2014

With the startling increase of smartphones and tablets, mobile technology is now omnipresent and universal. The mobile device has become a very convenient tool to handle emails or allowing users to surf to the Web or interact with their friends in the social media. Mobile is like a highly skilled P.A. that discovers the most effective business trip itineraries, finds data on business deals, takes care of shopping or appointments on the go, and the relevant list of services keeps growing as more apps are being added. (more…)

Mobile Lottery: the emergence of a new business model

Friday, February 28th, 2014

* Article of Anny Tzivanaki, Head of Operations at Intralot Interactive, at GIQ magazine

Here’s a few stats: mobile web will overtake the desktop in less than five years. Usage and adoption of mobile web is growing at a much faster rate than the desktop ever did. Mobile subscribers are growing four times faster than the global population is. Global mobile GGR in gaming is estimated to surpass €10bn in 2015. In three years, global mobile business will be more than 40 per cent of the overall online gaming business. (more…)

Intralot blogInnovating in heavily regulated markets – The lottery case

Monday, February 17th, 2014

* Article of Christos Dimitriadis, Intralot Group Head of Information Security, Compliance and Innovation, at iGaming Business.

Innovation has always been considered as a tool towards success, especially within an era of increasingly advancing business, social, and economical environments. According to the Oxford dictionary, to innovate is “to make changes in something established, especially by introducing new methods, ideas, or products”.[1] In business terms, innovation is the “process of translating an idea or invention into a good or service that creates value or for which customers will pay”.[2] (more…)

Intralot’s Multichannel Lottery illustrated at ICE 2014 in London

Tuesday, February 11th, 2014

A seamless blend of interactive and land-based gaming through the Multichannel Lottery Experience was presented by Intralot to hundreds of visitors at its booth at ICE 2014. Intralot encouraged them to experience the different paths – to – purchase registered or unregistered players follow in gaming.  Players enjoy the same game experience across channels while the Lottery operator is enabled to track their game choices, reward their loyalty, and manage the product and its features. Intralot’s multichannel illustration displays deep, insight-based understanding of purchasing patterns, new media, channels and services, aiming at: a unified game experience for players and a single player and game view for lotteries. (more…)

Intralot Interactive at ICE 2013

Monday, February 4th, 2013

i2 ICE 2013ICE Totally Gaming 2013 takes place the following days in the Excel Exhibition Center in London, UK. Arguably one of the biggest yearly events in the world of gaming, ICE will provide its visitors with 31,000 sq m of offline and online gaming innovation, delivered by 400-plus exhibitors from 54 international jurisdictions, a truly global representation from Australia to the USA and Intralot Interactive will be one of those exhibitors. The expo will cover all 8 sectors of the modern gaming industry (betting, bingo, casino, lottery, mobile, online, social, street) and will include many interesting conferences, seminars and special events, award ceremonies and parties.
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Intralot unveiled the “Lottery of the Future” at the EL Industry Days 2012

Friday, June 8th, 2012

Almost 250 delegates from lotteries all over Europe met at the picturesque Amsterdam during the first week of May on the occasion of the EL Industry Days 2012. Sharing of knowledge, Networking and Entertainment were perfectly combined at this unique event, where European Lotteries discussed how they should adapt to the new technological innovations and consumer needs so as to move “Towards an Entertaining and Sustainable Future”.

The European Lotteries & Toto Association in conjunction with the two Dutch Lotteries, De Lotto and Nederlandse Staatsloterij, with the support of Intralot and its other Premium Partners prepared a challenging and stimulating program which encouraged lottery experts and key decision makers to share their wide experience and unveil the future of the lotteries at their own perspective.

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