Posts Tagged ‘Social gaming’

The New Customer Journey

Monday, September 8th, 2014

* Article by Fivi Rondiri, Corporate Marketing Coordinator at Intralot, at Public Gaming Magazine

How do you know what your customers really want? The best way to figure that out is to step into their shoes and see what their journey with your brand looks like. Their customer journey, that is. The customer journey is not only the sale but rather a complete mapping of how a customer becomes aware of your brand, how they interact with it and what happens afterward. (more…)

Reconstructing the parts, Synthesizing into the whole: Rethinking the Gaming Experience

Wednesday, June 18th, 2014

* Interview of George Zenzefilis, Intralot Group Chief Products & Services Officer, at Public Gaming magazine

PGRI Introduction: INTRALOT’s booth is buzzing with activity at the ICE Totally Gaming show in London. George Zenzefilis just completed a panel discussion at the ICE Conference on Accelerating the adoption of new technology. It’s hard for a panel discussion to get past the surface and deep into the real issues. So I asked George if we might have a discussion to drill down. What emerged is a comprehensive perspective that helps me to better understand how so many moving parts relate to, and interact with, each other. As a business driven technologist whose mission is to focus his team on the player experience, George has a gift for simplifying otherwise complex issues. (more…)

Synthesizing the new gaming landscape

Tuesday, February 25th, 2014

* Article of Vicky Velitsou, Commercial Manager of Intralot Interactive, at EGR North America magazine

Vicky Velitsou is the commercial manager of INTRALOT Interactive. With a professional background focusing on online advertising, she has been with INTRALOT for more than 5 years and has experience in launching successful online marketing campaigns for INTRALOT Interactive Operationsin various geographic territories. Vicky holds an MSc with Distinction in Operations Research and is a Marketing graduate. (more…)

INTRALOT Inc. Scales New Heights

Thursday, February 6th, 2014

* Interview of Tom Little, President and CEO of Intralot USA, at LaFleur’s magazine.

Tom Little, President & CEO, INTRALOT Inc., has the heart of a mountain climber. Over his nearly four-decade long career, he has been at the foundational stages of two of the great lottery companies, Scientific Games and INTRALOT. His ascension to the c-suite of two of the best known brands in the gaming world gives him a unique prospective on both where the lottery has been and where it’s headed. (more…)

Discover LazyLand, INTRALOT Interactive’s social gaming platform

Monday, December 3rd, 2012

LazylandSocial gaming is proving to be one of the most exciting and dynamic sectors of the i-Gaming industry with convergence between social gaming and real money gaming growing rapidly. The global social gaming industry market size is estimated to exceed US$8bn. in 2012 and is forecasted to reach $14.5 bn. by the end of 2015. The number of the social network gamers worldwide is 750m and is expected to continue rising, reaching 1.5bn. in 2015. Intralot has been active in combining the most successful concepts that make up social gaming’s DNA in order to design and develop the next generation of lottery gaming content; content designed to address the players accustomed to social interaction. In light of these facts, Intralot Interactive was delighted to showcase its latest offering, the LazyLand Social Gaming Suite, at the European iGaming Congress & Expo (EiG) 2012, held in Barcelona in October.
(more…)

Unravelling European iGaming in Barcelona

Monday, November 5th, 2012

The 11th European iGaming Congress & Expo took place in Barcelona between 16-18 October. INTRALOT Interactive welcomed all participants at its booth, and introduced them with great success to the newest series of its “Universal Gaming Suite” of products and services. EiG is one of the most important events of the year for the online gaming industry and presents a great opportunity to meet current and potential clients and to put a face to the communication with other peers in the iGaming industry. (more…)

George Zenzefilis, General Director of Intralot Interactive talks about Social Gaming

Wednesday, July 18th, 2012

We recently had the chance to meet George Zenzefilis, General Director at Intralot Interactive, and make an interesting discussion on the impact of social gaming to the more traditional formats of gaming, such as the Lottery Industry.

Social gaming is becoming increasingly popular, especially among younger audiences. This bears new opportunities and new challenges for synergies that might shape the future of the lottery industry. (more…)