Posts Tagged ‘Multichannel’

Intralot’s Multichannel Lottery illustrated at ICE 2014 in London

Tuesday, February 11th, 2014

A seamless blend of interactive and land-based gaming through the Multichannel Lottery Experience was presented by Intralot to hundreds of visitors at its booth at ICE 2014. Intralot encouraged them to experience the different paths – to – purchase registered or unregistered players follow in gaming.  Players enjoy the same game experience across channels while the Lottery operator is enabled to track their game choices, reward their loyalty, and manage the product and its features. Intralot’s multichannel illustration displays deep, insight-based understanding of purchasing patterns, new media, channels and services, aiming at: a unified game experience for players and a single player and game view for lotteries. (more…)