Posts Tagged ‘mobile’

Differentiate or die!

Wednesday, September 23rd, 2015

Sotiris Sklavounos, Senior Product Manager, INTRALOT

The Apple app store launched on July 10, 2008 with a mere 553 apps in its inventory. Today, just seven years after the launch, the app store contains approximately 1.5 million apps, whereas the Google Play Store contains roughly 1.6 million apps. Any search for betting, gambling, casino or lottery apps in the app store will reveal (depending on the country) more than 100 apps for each category. Imagine the consumers’ dilemma in this case. It’s like entering a huge supermarket with over a million different soft-drink cans and trying to choose from more than 100 different cola products that all look identical. How can operators’ apps and mobile sites stand out from the clutter and find their way to customers’ mobile devices?

The answer is simple: through differentiation. Differentiation however is easy to cite but difficult to execute effectively. Mobile gaming tends to become a commodity in terms of offered content like promotions, bonuses and markets. The brand name of course is an important factor and affects customer decisions up to a certain degree, but it is not a panacea. Operators must also pursue effective differentiation on other levels. For instance, user interface (UI) and user experience (UX) design are two of the most important areas that could help a mobile product stand out from the crowd. These are areas that define the usability, aesthetics and customer interaction. Mobile presents a fundamental shift in the way we conduct business and interact with our customers. Significant intellectual capital and investment efforts have focused on designing new patterns for the interaction between the users of mobile devices and the offered content. While designing mobile offerings, operators should keep in mind that customers, having been exposed to a series of very carefully executed UIs from other apps and mobile sites, are more selective and demanding. Instead of a flashy, Las Vegas-style heavy UI (that is also difficult to handle for the less powerful devices), using a flat, minimal and easy to navigate interface, will immediately attract attention. Integrating features and functionalities that are inherent to the mobile use into the mechanics of the product is also a must (for example lottery quick-pick numbers based on gestures, on attributes of the current location of the device etc.).In addition, making use of the technologies around mobile (like Bluetooth and proximity networking) in order to enhance gameplay (e.g. gathering together a group of friends to play a card game) is an addition that can create greater engagement with the product.

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The future of in-play

Thursday, September 3rd, 2015

 

Interview of Ben Simchon Chanoch, Group Betting Director, Intralot, at iGaming Business magazine

The emergence of fully automated solutions has seen in-play become a central pillar of the operator product offer, regardless of size. But is the industry already stretching the limits of possibility for live betting, and is there any value left in offering more events? Ben Simchon Chanoch of Intralot gazes into his crystal ball for iGaming Business.

Could you ever imagine the betting industry without in-play? The answer would definitely be in the negative. It is just a few years back that most of the operators offered only very few live matches per week with a limited markets offering that was primarily football-focused. Today, the same operators offer thousands of live events per month, across all the different sports.

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Intralot takes gaming experience to new heights at ICE 2015

Friday, January 30th, 2015

Intralot participates at ICE Totally Gaming Exhibition in London, 3 to 5 February, 2015, with a strong ambition to lead progress in the gaming industry with its complete portfolio of innovative Products and Services. Join us at booth #N6-160 and explore the novel Personalized Gaming Experience, and new products and services in Sports Betting, Lottery, Content, Gaming and Interactive Systems, a portfolio dedicated to fulfill our valued customers’ expectations. (more…)

The New Customer Journey

Monday, September 8th, 2014

* Article by Fivi Rondiri, Corporate Marketing Coordinator at Intralot, at Public Gaming Magazine

How do you know what your customers really want? The best way to figure that out is to step into their shoes and see what their journey with your brand looks like. Their customer journey, that is. The customer journey is not only the sale but rather a complete mapping of how a customer becomes aware of your brand, how they interact with it and what happens afterward. (more…)

Reconstructing the parts, Synthesizing into the whole: Rethinking the Gaming Experience

Wednesday, June 18th, 2014

* Interview of George Zenzefilis, Intralot Group Chief Products & Services Officer, at Public Gaming magazine

PGRI Introduction: INTRALOT’s booth is buzzing with activity at the ICE Totally Gaming show in London. George Zenzefilis just completed a panel discussion at the ICE Conference on Accelerating the adoption of new technology. It’s hard for a panel discussion to get past the surface and deep into the real issues. So I asked George if we might have a discussion to drill down. What emerged is a comprehensive perspective that helps me to better understand how so many moving parts relate to, and interact with, each other. As a business driven technologist whose mission is to focus his team on the player experience, George has a gift for simplifying otherwise complex issues. (more…)

INTRALOT: Engaging through Mobile Lottery

Tuesday, May 27th, 2014

* Article at the European Lotteries Magazine, April 2014

With the startling increase of smartphones and tablets, mobile technology is now omnipresent and universal. The mobile device has become a very convenient tool to handle emails or allowing users to surf to the Web or interact with their friends in the social media. Mobile is like a highly skilled P.A. that discovers the most effective business trip itineraries, finds data on business deals, takes care of shopping or appointments on the go, and the relevant list of services keeps growing as more apps are being added. (more…)

Mobile Lottery: the emergence of a new business model

Friday, February 28th, 2014

* Article of Anny Tzivanaki, Head of Operations at Intralot Interactive, at GIQ magazine

Here’s a few stats: mobile web will overtake the desktop in less than five years. Usage and adoption of mobile web is growing at a much faster rate than the desktop ever did. Mobile subscribers are growing four times faster than the global population is. Global mobile GGR in gaming is estimated to surpass €10bn in 2015. In three years, global mobile business will be more than 40 per cent of the overall online gaming business. (more…)

Synthesizing the new gaming landscape

Tuesday, February 25th, 2014

* Article of Vicky Velitsou, Commercial Manager of Intralot Interactive, at EGR North America magazine

Vicky Velitsou is the commercial manager of INTRALOT Interactive. With a professional background focusing on online advertising, she has been with INTRALOT for more than 5 years and has experience in launching successful online marketing campaigns for INTRALOT Interactive Operationsin various geographic territories. Vicky holds an MSc with Distinction in Operations Research and is a Marketing graduate. (more…)

Sportsbetting: the king of gaming

Wednesday, February 19th, 2014

* Nikolaos Konstakis, Intralot Group Head of Trading, talks to eGaming Review about what it takes to successfully serve the new sportsbetting landscape.

Sportsbetting continuously reconfirms its dominant position within the gaming industry. In an increasingly competitive environment where operators are exploring the dynamics of new games, numbers confirm that sportsbetting remains the king of any gaming product portfolio. Notwithstanding new games taking a piece of the gaming pie, sportsbetting not only maintains its primary position but steadily gains revenue growth. (more…)

Intralot blogInnovating in heavily regulated markets – The lottery case

Monday, February 17th, 2014

* Article of Christos Dimitriadis, Intralot Group Head of Information Security, Compliance and Innovation, at iGaming Business.

Innovation has always been considered as a tool towards success, especially within an era of increasingly advancing business, social, and economical environments. According to the Oxford dictionary, to innovate is “to make changes in something established, especially by introducing new methods, ideas, or products”.[1] In business terms, innovation is the “process of translating an idea or invention into a good or service that creates value or for which customers will pay”.[2] (more…)