Intralot supports the Arsakeio Scholarship Programme

February 9th, 2016

Intralot, drawing from its corporate strategy of sustainable leadership of the gaming sector, always supports high standard initiatives aiming to generate economic resources for good causes, and enhance the development of education and human capital.

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Intralot breaks new boundaries at ICE 2016

January 27th, 2016

We proudly announce our participation at ICE Totally Gaming Exhibition in London, 2-4 February, the world’s greatest gaming show. We are about to break new ground with our best-in-class gaming solutions. Intralot ’s team is ready to welcome visitors to its Iconic Pavilion N6-160 and offer them an exciting journey through Intralot ’s leading gaming products and services. Get a glimpse of what our visitors are going to experience!

Visitors of Intralot ’s Pavilion at ICE will have the opportunity to become an active part of a unique product journey, which comprises of five major areas: Retail, Retail Plus, Systems, Interactive and VLTs. These areas present ways to cover all essential players’ needs through technological innovation, hardware solutions and advanced software offerings, all incorporated seamlessly in an omni-channel approach. Players are reached through all available touch-points in the most efficient way, thus adding value not only to the end customer but also to every stakeholder involved in the process. This is the point where a unique gaming experience binds in the most robust way with our omni-channel operational philosophy.

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The 360° Sports Betting Experience

December 3rd, 2015

Nowadays, the sports betting market has become more competitive than ever. Players are exposed to a countless number of online betting and information websites, as well as sports-specific information and price-comparison websites, making the situation more sophisticated and demanding than ever. Player loyalty has become an issue of growing concern for operators, since the easy access to multiple websites has led them to seek out the best offer, instead of remaining loyal to a particular brand. As a result, skills and methods for customer acquisition and customer retention are being seriously questioned and re-evaluated by operators.

This is a challenge that both suppliers and operators need to face and become more creative in their offerings and loyalty plans, so as to satisfy the new players’ needs and become the brand of choice for the new age consumers. Understanding and analyzing the patterns and habits of the customer is the key to building a sustainable business model. Technological innovation, multiple delivery channels, omni-channel approach, competitive odds, exciting content, and targeted, customized marketing strategies, all can contribute to operators’ commercial success.

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Intralot supports the Telethon Foundation

December 1st, 2015

Intralot, committed to promote humanitarian actions, will support the Telethon Foundation in Italy for the ninth consecutive year by participating in a fund raising initiative aiming to advance scientific research in the fight against genetic diseases.

Intralot Italia will support the fundraising initiative through its Points of Sale and through the gaming portal www.intralot.it, where until January 24th 2016 players will have the opportunity either to make a donation directly to Telethon or to donate €2 of their winnings to the cause.

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Intralot Runners participated the 33rd Athens Authentic Marathon, supporting good causes

November 20th, 2015

On 8 November, Intralot participated for the fourth consecutive year in the 33rd Athens Authentic Marathon, a unique global sports event and an exceptional lifetime experience, actively supporting the purposes of two NGOs. The event is a celebration of human will and mind, of solidarity and fundamental human values, bearing the messages of democracy, freedom, fair play and personal excellence. This year the event drew over 43,000 runners, an all-time record for the Athens Marathon.

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Intralot & Bit8 celebrate strategic alliance in presence of the Prime Minister of Malta

November 18th, 2015

INTRALOT Group CEO & Bit8 CEO presenting a gift 'The Victorious' to the Prime Minister of Malta

Last Friday, November 13th, Intralot and Bit8, a global innovator in online customer relationship management, celebrated their Strategic Alliance hosting a reception at Hilton Malta in the presence of the Prime Minister of Malta, Hon. Dr. Joseph Muscat. The event was honored by the presence of governmental officials, prominent members of the Maltese business community and media representatives.

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Congratulations Seoul for an intriguing ‘APLA Conference’!

November 6th, 2015

Intralot travelled in mid-October to hyper modern and futuristic Seoul to join the ‘APLA 2015 Annual Regional Conference’, also supporting it as a Gold Sponsor.

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Thank you, NASPL 2015, for an amazing conference and tradeshow!

November 2nd, 2015

At NASPL 2015, the biggest lottery event in North America, INTRALOT successfully showcased our newest HTML5 interactive games, self-service vending terminals, mobile lottery solutions and cutting edge Customer Relations Management platform. It was a week full of demonstrations, networking as well as fun.

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Differentiate or die!

September 23rd, 2015

Sotiris Sklavounos, Senior Product Manager, INTRALOT

The Apple app store launched on July 10, 2008 with a mere 553 apps in its inventory. Today, just seven years after the launch, the app store contains approximately 1.5 million apps, whereas the Google Play Store contains roughly 1.6 million apps. Any search for betting, gambling, casino or lottery apps in the app store will reveal (depending on the country) more than 100 apps for each category. Imagine the consumers’ dilemma in this case. It’s like entering a huge supermarket with over a million different soft-drink cans and trying to choose from more than 100 different cola products that all look identical. How can operators’ apps and mobile sites stand out from the clutter and find their way to customers’ mobile devices?

The answer is simple: through differentiation. Differentiation however is easy to cite but difficult to execute effectively. Mobile gaming tends to become a commodity in terms of offered content like promotions, bonuses and markets. The brand name of course is an important factor and affects customer decisions up to a certain degree, but it is not a panacea. Operators must also pursue effective differentiation on other levels. For instance, user interface (UI) and user experience (UX) design are two of the most important areas that could help a mobile product stand out from the crowd. These are areas that define the usability, aesthetics and customer interaction. Mobile presents a fundamental shift in the way we conduct business and interact with our customers. Significant intellectual capital and investment efforts have focused on designing new patterns for the interaction between the users of mobile devices and the offered content. While designing mobile offerings, operators should keep in mind that customers, having been exposed to a series of very carefully executed UIs from other apps and mobile sites, are more selective and demanding. Instead of a flashy, Las Vegas-style heavy UI (that is also difficult to handle for the less powerful devices), using a flat, minimal and easy to navigate interface, will immediately attract attention. Integrating features and functionalities that are inherent to the mobile use into the mechanics of the product is also a must (for example lottery quick-pick numbers based on gestures, on attributes of the current location of the device etc.).In addition, making use of the technologies around mobile (like Bluetooth and proximity networking) in order to enhance gameplay (e.g. gathering together a group of friends to play a card game) is an addition that can create greater engagement with the product.

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The future of in-play

September 3rd, 2015

 

Interview of Ben Simchon Chanoch, Group Betting Director, Intralot, at iGaming Business magazine

The emergence of fully automated solutions has seen in-play become a central pillar of the operator product offer, regardless of size. But is the industry already stretching the limits of possibility for live betting, and is there any value left in offering more events? Ben Simchon Chanoch of Intralot gazes into his crystal ball for iGaming Business.

Could you ever imagine the betting industry without in-play? The answer would definitely be in the negative. It is just a few years back that most of the operators offered only very few live matches per week with a limited markets offering that was primarily football-focused. Today, the same operators offer thousands of live events per month, across all the different sports.

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