Archive for the ‘What we do’ Category

Intralot presents integrated digital transformation strategy at the EL Congress 2017 in Krakow

Monday, May 29th, 2017

INTRALOT, as a Premium Partner of the European Lotteries Association, participates at the 9th EL Congress “New Directions”, which will take place at Krakow, June, 5-8. During the Congress INTRALOT will present an expanded portfolio of ground-breaking solutions designed to support Lotteries’ modernization by focusing on digital technology and on the personalization of player experiences through all distribution channels and gaming verticals.

Mr. Antonios Kerastaris, INTRALOT Group CEO, stated: “We are excited to meet our valuable European customers and friends at the EL Congress in Krakow. Lotteries around the world have embarked on a digital transformation process that creates enormous opportunities for growth in the gaming industry. At INTRALOT we have developed an integrated digital transformation strategy in retail supported by our best-of-breed, flexible, reliable, modular and secure solutions, which are key in delivering future sustainable growth.”

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Intralot’s new corporate advertising campaign highlights corporate assets

Tuesday, April 25th, 2017

Intralot’ s new corporate campaign reflects our player-centric product innovation driven by 25 years of experience in gaming and our reliable technologies aiming at modernizing lotteries in the digital era, our commitment to responsible gaming and sustainable growth and our strategy for growth through partnerships in a world of endless possibilities.

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The 360° Sports Betting Experience

Thursday, December 3rd, 2015

Nowadays, the sports betting market has become more competitive than ever. Players are exposed to a countless number of online betting and information websites, as well as sports-specific information and price-comparison websites, making the situation more sophisticated and demanding than ever. Player loyalty has become an issue of growing concern for operators, since the easy access to multiple websites has led them to seek out the best offer, instead of remaining loyal to a particular brand. As a result, skills and methods for customer acquisition and customer retention are being seriously questioned and re-evaluated by operators.

This is a challenge that both suppliers and operators need to face and become more creative in their offerings and loyalty plans, so as to satisfy the new players’ needs and become the brand of choice for the new age consumers. Understanding and analyzing the patterns and habits of the customer is the key to building a sustainable business model. Technological innovation, multiple delivery channels, omni-channel approach, competitive odds, exciting content, and targeted, customized marketing strategies, all can contribute to operators’ commercial success.

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The New Customer Journey

Monday, September 8th, 2014

* Article by Fivi Rondiri, Corporate Marketing Coordinator at Intralot, at Public Gaming Magazine

How do you know what your customers really want? The best way to figure that out is to step into their shoes and see what their journey with your brand looks like. Their customer journey, that is. The customer journey is not only the sale but rather a complete mapping of how a customer becomes aware of your brand, how they interact with it and what happens afterward. (more…)

Reconstructing the parts, Synthesizing into the whole: Rethinking the Gaming Experience

Wednesday, June 18th, 2014

* Interview of George Zenzefilis, Intralot Group Chief Products & Services Officer, at Public Gaming magazine

PGRI Introduction: INTRALOT’s booth is buzzing with activity at the ICE Totally Gaming show in London. George Zenzefilis just completed a panel discussion at the ICE Conference on Accelerating the adoption of new technology. It’s hard for a panel discussion to get past the surface and deep into the real issues. So I asked George if we might have a discussion to drill down. What emerged is a comprehensive perspective that helps me to better understand how so many moving parts relate to, and interact with, each other. As a business driven technologist whose mission is to focus his team on the player experience, George has a gift for simplifying otherwise complex issues. (more…)

INTRALOT: Engaging through Mobile Lottery

Tuesday, May 27th, 2014

* Article at the European Lotteries Magazine, April 2014

With the startling increase of smartphones and tablets, mobile technology is now omnipresent and universal. The mobile device has become a very convenient tool to handle emails or allowing users to surf to the Web or interact with their friends in the social media. Mobile is like a highly skilled P.A. that discovers the most effective business trip itineraries, finds data on business deals, takes care of shopping or appointments on the go, and the relevant list of services keeps growing as more apps are being added. (more…)

Sportsbetting: the king of gaming

Wednesday, February 19th, 2014

* Nikolaos Konstakis, Intralot Group Head of Trading, talks to eGaming Review about what it takes to successfully serve the new sportsbetting landscape.

Sportsbetting continuously reconfirms its dominant position within the gaming industry. In an increasingly competitive environment where operators are exploring the dynamics of new games, numbers confirm that sportsbetting remains the king of any gaming product portfolio. Notwithstanding new games taking a piece of the gaming pie, sportsbetting not only maintains its primary position but steadily gains revenue growth. (more…)

Intralot blogInnovating in heavily regulated markets – The lottery case

Monday, February 17th, 2014

* Article of Christos Dimitriadis, Intralot Group Head of Information Security, Compliance and Innovation, at iGaming Business.

Innovation has always been considered as a tool towards success, especially within an era of increasingly advancing business, social, and economical environments. According to the Oxford dictionary, to innovate is “to make changes in something established, especially by introducing new methods, ideas, or products”.[1] In business terms, innovation is the “process of translating an idea or invention into a good or service that creates value or for which customers will pay”.[2] (more…)

Intralot’s Multichannel Lottery illustrated at ICE 2014 in London

Tuesday, February 11th, 2014

A seamless blend of interactive and land-based gaming through the Multichannel Lottery Experience was presented by Intralot to hundreds of visitors at its booth at ICE 2014. Intralot encouraged them to experience the different paths – to – purchase registered or unregistered players follow in gaming.  Players enjoy the same game experience across channels while the Lottery operator is enabled to track their game choices, reward their loyalty, and manage the product and its features. Intralot’s multichannel illustration displays deep, insight-based understanding of purchasing patterns, new media, channels and services, aiming at: a unified game experience for players and a single player and game view for lotteries. (more…)