Archive for December, 2015

The 360° Sports Betting Experience

Thursday, December 3rd, 2015

Nowadays, the sports betting market has become more competitive than ever. Players are exposed to a countless number of online betting and information websites, as well as sports-specific information and price-comparison websites, making the situation more sophisticated and demanding than ever. Player loyalty has become an issue of growing concern for operators, since the easy access to multiple websites has led them to seek out the best offer, instead of remaining loyal to a particular brand. As a result, skills and methods for customer acquisition and customer retention are being seriously questioned and re-evaluated by operators.

This is a challenge that both suppliers and operators need to face and become more creative in their offerings and loyalty plans, so as to satisfy the new players’ needs and become the brand of choice for the new age consumers. Understanding and analyzing the patterns and habits of the customer is the key to building a sustainable business model. Technological innovation, multiple delivery channels, omni-channel approach, competitive odds, exciting content, and targeted, customized marketing strategies, all can contribute to operators’ commercial success.

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Intralot supports the Telethon Foundation

Tuesday, December 1st, 2015

Intralot, committed to promote humanitarian actions, will support the Telethon Foundation in Italy for the ninth consecutive year by participating in a fund raising initiative aiming to advance scientific research in the fight against genetic diseases.

Intralot Italia will support the fundraising initiative through its Points of Sale and through the gaming portal www.intralot.it, where until January 24th 2016 players will have the opportunity either to make a donation directly to Telethon or to donate €2 of their winnings to the cause.

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