Archive for September, 2014

Intralot successfully launches the 44th US lottery

Wednesday, September 17th, 2014

INTRALOT, Inc., the North American subsidiary of INTRALOT Group, powered the successful launch of the newest lottery in the United States. (more…)

The New Customer Journey

Monday, September 8th, 2014

* Article by Fivi Rondiri, Corporate Marketing Coordinator at Intralot, at Public Gaming Magazine

How do you know what your customers really want? The best way to figure that out is to step into their shoes and see what their journey with your brand looks like. Their customer journey, that is. The customer journey is not only the sale but rather a complete mapping of how a customer becomes aware of your brand, how they interact with it and what happens afterward. (more…)