Intralot’s operations in Oceania – 2014 will be an exciting year


INTRALOT is proud to be reaching a decade of successful operations in Oceania. Ever since it was awarded a New Zealand government contract in early 2005 to monitor all gaming machines in the country, INTRALOT has been successfully building its local brand in the Australian and New Zealand markets and is looking ahead to further expand its presence in the region.

INTRALOT started its Australian operations in 2007 with the award of one of the two lottery licenses on offer in the State of Victoria. The company started its lottery business primarily offering instant scratch tickets (‘scratchies’) and a number of online games, such as Bingo, Lucky 3, Lucky 5, Lucky Lines, and Keno (with a jackpot of AU$2 million on offer every day). Since July 2008, these same games have also been available in Tasmania through INTRALOT’s distribution channels of local retailers and newsagents.

In 2011, a million-dollar instant scratch ticket – a first for INTRALOT in the region – was an instant hit and has since been followed by two more successful AU$1 million instant scratch tickets in Australia. Having established a solid position in this highly competitive lottery market, its strategy is to further enhance its position in both Victoria and Tasmania by introducing a new and innovative family of games never, before offered in the region.

Leading technology provider

In addition to this successful track record as an operator, INTRALOT is also the supplier of gaming technology to the Lottery Commission of Western Australia (Lotterywest). This relationship continues to mature as Lotterywest capitalizes on INTRALOT’s investment in advanced technology and leading-edge technological solutions. INTRALOT substantially expanded its activities and strengthened its position in Australia in 2011, when the company was awarded the exclusive license to monitor about 27,000 gaming machines installed in clubs and hotels throughout Victoria. This was a major achievement for the company locally and globally and it testifies to the technical compliance and operational excellence of INTRALOT’s technology, as well as its ability to provide value-added services and support to a very demanding regulator.

Certification and interoperability

iGEM, INTRALOT’s cutting-edge central monitoring system, is certified to the latest standards of the Gaming Standards Association (GSA), which are designed to enable interoperability of the most innovative  aming technologies, such as game and software download, server-based gaming, central configuration control, unlimited flexibility for linked jackpots and game offerings, and player-based services.

iGEM uses multi-protocol interface boards to enable connectivity and support of any type of electronic gaming machine (EGM), regardless of the communications protocol used. As a result, the system has removed technical restrictions across Victoria’s gaming sector, allowing operators to leverage their existing games and at the same time source the best games and EGMs available from all major EGM manufacturers. In Victoria, INTRALOT managed to complete a very complex monitoring implementation project that involved the migration from two legacy systems to iGEM, the transition from two licensed operators to multiple single-venue/retail licensed operators, and a complete overhaul of technical standards and operational procedures. The migration of more than 27,000 EGMs in more than 500 venues was concluded in a record time of six months with no issues and minimal downtime and costs to the venue operators. In addition, about 4,500 EGMs were connected to iGEM progressive and mystery jackpots, and wide-area jackpots are now being delivered to allow gaming operators to diversify their jackpot product offering to their gamers.

In New Zealand, INTRALOT has been successfully operating its Electronic Monitoring System (EMS) since 2007, monitoring about 20,000 EGMs across 1,500 venues around the country. The respective initial 5 years contract with the Department of Internal Affairs (DIA) has been extended until 2020 to also provide that the proven electronic monitoring system (EMS) will be complemented by an integrated gambling platform (IGP) to manage all gambling activity in the country’s 1,470 pubs and clubs aiming at improving the integrity of the gaming sector.

IGP corresponds to INTRALOT’s latest technological innovation, the Gaming Licensing System (GLS). GLS offers end-to-end processing and workflow management for all gaming licensing and compliance processes, for regulatory compliance audits and investigations, including remote online access by the regulator’s mobile compliance teams.

Ongoing support for regulators

The innovative iGEM technology and the technological approach for venue cabling and WAN network configuration is guaranteed to fully serve additional needs of the industry and is already used as enabling infrastructure to approved third-party providers, so that gaming operators can offer loyalty programs to their customers. Upon successful completion of the EGM monitoring deployment, the State of Victoria entrusted INTRALOT to become the preferred supplier of the first state-wide voluntary EGM pre-commitment system. Under a pre-commitment program, players pre-set limits, before they play, to reduce the risk of problem gambling and encourage them to make rational and conscious decisions about their gambling. The program is due to become operational in all gaming venues, including Melbourne’s Crown Casino, in late 2015. As a result, INTRALOT is currently working with the Victorian State Government and all relevant stakeholders to design and build this pre-commitment system. The project comes as recognition of the company’s innovation, quality of service, and dedication of talent and resources focusing on the Australian market.

Building on solid ground

Having built a reputation for excellence and solid leadership in the Oceania marketplace by providing bespoke technological solutions tailored to customer needs, INTRALOT is preparing to capitalize on upcoming opportunities, to expand its presence, and enhance its technology and service offerings for the gaming sector. This includes monitoring programs in new jurisdictions, loyalty and player tracking services for operators, solutions to enable the shift to cashless transactions, and more.

INTRALOT’s product and service portfolio, the quality of its people and its unrelenting dedication to customer service and satisfaction make it confident that it will continue to excel as opportunities arise. INTRALOT looks forward to another exciting year in Oceania in 2014!

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