Intralot’s Multichannel Lottery illustrated at ICE 2014 in London

A seamless blend of interactive and land-based gaming through the Multichannel Lottery Experience was presented by Intralot to hundreds of visitors at its booth at ICE 2014. Intralot encouraged them to experience the different paths – to – purchase registered or unregistered players follow in gaming.  Players enjoy the same game experience across channels while the Lottery operator is enabled to track their game choices, reward their loyalty, and manage the product and its features. Intralot’s multichannel illustration displays deep, insight-based understanding of purchasing patterns, new media, channels and services, aiming at: a unified game experience for players and a single player and game view for lotteries.

Games, technologies and marketing are smoothly coordinated in the Multichannel Lottery experience: NFC mobile gaming, Paperless terminal solutions, Augmented Reality promotional content, Interactive gaming and Player Account Management services, in store, out of store, across all player touchpoints.

Game optimization across channels is executed in such a well-integrated way that appears effortless to enable operational efficiencies, higher player reach and gaming engagement.

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