Archive for March, 2013

G. Zenzefilis, General Director of Intralot Interactive, at ICE 2013

Tuesday, March 5th, 2013

Mr. George Zenzefilis, General Director of INTRALOT Interactive, talked to Paul Jason of Public Gaming Research Institute (www.pgritalks.com) at INTRALOT Interactive booth during ICE 2013, London, February 5th.

Main focus of the interview was the latest trends in the gaming industry and how operators should adapt to the new consumers’ habits. Here are some highlights.

“The introduction of digital technology to the gaming industry transforms the player base from an anonymous crowd to a well known quantity. From the moment a player registers we can monitor his habits and preferences, therefore gathering data become a very important part of our business. That’s where gaming technology needs to invest in order to extract valuable information out of a vast amount of data.”
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