Intralot Interactive at ICE 2013

i2 ICE 2013ICE Totally Gaming 2013 takes place the following days in the Excel Exhibition Center in London, UK. Arguably one of the biggest yearly events in the world of gaming, ICE will provide its visitors with 31,000 sq m of offline and online gaming innovation, delivered by 400-plus exhibitors from 54 international jurisdictions, a truly global representation from Australia to the USA and Intralot Interactive will be one of those exhibitors. The expo will cover all 8 sectors of the modern gaming industry (betting, bingo, casino, lottery, mobile, online, social, street) and will include many interesting conferences, seminars and special events, award ceremonies and parties.

Intralot Interactive will be located in booth S2-265, showcasing the full range of its latest innovations and would like to invite all participants to come by for a talk and for a chance to get acquainted with the company’s state-of-the-art products and services.

The company will unveil its latest Universal Gaming Experience Suite which enables the convergence of multiple User Interaction Channels and enhances both Operators’ efficiency and Players’ satisfaction. Visitors will have the opportunity to experience the cutting-edge technology of its newest i-Gaming Platform that enables the seamless integration of in-house and partners’ gaming content, while securing a Unified Player Experience over the various touch points and player lifecycle stages. Bonus Engine as well as the Real Time Intelligence, which support advanced promotions and segmentation during and post game-play, as well as the new Subscriptions and Group Play product suite that enables social-type engagement in a real-money world environment, acting as a bridge to the social gaming proposition of the company will also be on display.

Exhibits will include the Universal GameStream Suite that delivers Visual Entertainment from start to finish, showcasing the value stream of augmented gaming content across all channels, inclusive of retail, desktop, and mobile. Through a live demonstration, visitors of ICE will be able to get acquainted with the i-GEM Asset Management & Monitoring System that allows the Gaming Operator to instantly and in real time receive information and control his valuable gaming assets across all venues. Intralot Interactive will also demonstrate its unique offering of Live, Virtual and Pre-recorded Racing, a dynamic collection of betting products, supported by its global trading services, fully localized and broadcasted to any territory worldwide.

New formats for Mobile Gaming will also be presented during the show, highlighting the new and rising interaction experience that allows for more value delivered to the players at all times and places of their choice. Through Gablet, the novel and innovative multi-functional player tablet with 22’’ touch screen and advanced gesture-based navigation, Intralot provides Operators with Unified Gaming Experience in their established points of sale.

ICE participants will have the opportunity to get acquainted with the company’s i-Flex Betting Platform, which unifies efficiently the interactive and retail betting business giving operators the ultimate flexibility in defining the betting product across the various channels, whilst also focusing on player satisfaction and personalization as well as on product versatility to support the Unified Experience and Omnichannel Marketing.

Visitors will also be able to see the Lazyland Social Gaming Suite, the new proposition by Intralot Interactive for reaching new audiences, increasing customer loyalty and raising casual gamers’ awareness and familiarity with real-money products. Finally, the next big step for paperless retail will be presented, the NFC – powered Game Solutions. “Tap’n’Play” uses any surface as a portal with players just a single tap away from gaming on their NFC-enabled smartphones or tablets.

Intralot Interactive is also taking part with two keynote speakers in the very interesting conferences surrounding the expo and is a supporting sponsor of the “Innovation for Lotteries” Conference, taking place Tuesday 5 February. Vali Bouligaraki, General Director Games & Marketing at Intralot will deliver a speech titled “Making competition irrelevant: bringing a Universal Gaming Experience to more people across more markets” in said conference. George Zenzefilis, General Director at Intralot Interactive will debate on the subject of “Create a seamless gaming experience that integrates offline with online, mobile, tablets and TV through bespoke mobile CRM systems” at the Mobile Gaming Conference, taking place the same day.
See you in London!

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