Discover LazyLand, INTRALOT Interactive’s social gaming platform

LazylandSocial gaming is proving to be one of the most exciting and dynamic sectors of the i-Gaming industry with convergence between social gaming and real money gaming growing rapidly. The global social gaming industry market size is estimated to exceed US$8bn. in 2012 and is forecasted to reach $14.5 bn. by the end of 2015. The number of the social network gamers worldwide is 750m and is expected to continue rising, reaching 1.5bn. in 2015. Intralot has been active in combining the most successful concepts that make up social gaming’s DNA in order to design and develop the next generation of lottery gaming content; content designed to address the players accustomed to social interaction. In light of these facts, Intralot Interactive was delighted to showcase its latest offering, the LazyLand Social Gaming Suite, at the European iGaming Congress & Expo (EiG) 2012, held in Barcelona in October.

Through LazyLand, Intralot’s gaming content will be made easily accessible through existing social networks such as Facebook. The platform is designed to reach new audiences, increase customer loyalty and raise casual gamers’ awareness and familiarity with real-money products. LazyLand’s integration in any type of website is easy, fast and cost effective. It can operate as a totally independent platform whether that be a microsite, a Facebook app or a mobile app and provides ad-hoc social features, therefore it doesn’t require pre-existing social features and bypasses the need for a critical mass of users, enabling all online publishers to offer social games to their visitors.

But what exactly does LazyLand offer to the player? LazyLand’s environment is really easy to use with a guaranteed small learning curve. It provides a clean-cut, gamey, customisable interface with minimal loading times and all necessary tools for real-time communication between users and between user-application. Players are able to deeply personalise their individual LazyLand experience with user profiles, personal info, photo and video uploading, news feeds, wall posts etc. Incentives for daily participation are also there: a levelling-up system, trophy/achievement support for all games, game invitations, challenges, virtual gifts, leader boards, user of the week announcements and more.

And what about the games? With a great variety of both in-house developed and third party games from renowned developers including, single player games, multiplayer games, social games, MMOs, board games, casino games, knock-out competitions, progressive jackpot tournaments and even virtual worlds, LazyLand offers something for everyone. Cross platform support is also key: regardless of whether one is logged in via a website or a mobile app -, Lazyland players can communicate with each other and join the same game of cards, irrelevant of how they are playing. regardless of their entry point.

A virtual currency system is in place, in the form of ‘Lazy Coins’, for facilitating user transactions and for players to collect in order to gain access to premium services or acquire in-game goods. At the same time, LazyLand provides users with all the tools and applications they need in order to play, share, communicate and have fun, whilst drastically increasing user loyalty through constant activity. The main advantages are in reaching a wider, younger audience, creating revenues from user in-game spending and activating word of mouth and viral effect advertisement mechanisms.

Intralot Italia was the first subsidiary to launch the new suite under the new brand ‘Giochi di Intralot’. George Zenzefilis, General Director of Intralot Interactive, said of the launch: “Social gaming is a relatively new concept, yet it has gained significant popularity amongst younger demographics. Intralot can now provide a social gaming suite designed to give players the most social and fun gaming experience and offer them new ways to connect with other people. On the other hand, operators around the world can take full advantage of the potential of online and social, so as to increase the loyalty of their players offering them an integrated Universal Gaming Experience. We were really pleased with the interest our new LazyLand suite attracted during its launch at EiG 2012 in Barcelona, and after its successful implementation in Italy we are looking forward to introducing it to other local markets as well.”

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