One Winning Strategy

April 7th, 2016

Dimitris Konstantakopoulos of Intralot, talks to eGR about the rapidly shifting sports betting industry

Trading is operating in such a way as to fulfil all necessary certifications and remain cost effective, while fully covering all required trading services

Sports betting business is going through a series of changes, driven by technology advancements, an increasingly competitive environment and most importantly the formation of government regulated, licensed markets. Until recently, operators swarmed the global market in an uncontrollable environment based on white label business models and quantity prioritising solutions, whose customisation was limited to offering sports content in the local language. However, successful operation in regulated jurisdictions requires a market specific product strategy which can adapt to the local legal frameworks, comply with responsible gaming and positively affect all customer segments.

This newly shaped regulatory environment has presented operators with a number of challenges, not necessarily tackled with the widely popular white label solutions. Legal related boundaries and various taxation schemes result in different targeted profit margin per jurisdiction, while various sports content and player limitations define customised offering and risk management strategies. Furthermore, multiple levels of internet penetration and sports betting maturity call for a variety of sales attraction techniques and different levels of competition – from intense to non-existent – play a key role in all aspects of the everyday betting operations. All the above have created the need for each jurisdiction to be handled separately, contrary to the industry’s common practice.

Intralot’s trading model is flexible enough to adapt to any specific environment, while operating under several different partnership schemes, including fully managed trading services and mixed models with clear responsibility frontiers. Each jurisdiction’s regulatory parameters, betting trends, competition status and all other particularities are taken into account to apply tailor made services in order to maximise profitability under the specific profit margin and ensure operational excellence. Serving customers in multiple countries, covering four continents, Intralot’s trading stays fully operational 24/7 throughout the year. Trading is operating in such a way as to fulfil all necessary certifications and remain cost effective, while fully covering all required trading services. The traffic of transactions is constantly high because of the different time zones of our jurisdictions, demanding a rotation of traders of equal experience at all times. Moreover, the variety of popular sports in each jurisdiction calls for extensive cross-sports knowledge, country specific content and risk management techniques per sport, irrespective of the local HQ time zone.

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Intralot powers Naija Lottery in Nigeria

March 23rd, 2016

Nigeria welcomed the Naija lottery, technologically powered by Intralot, during an official launch ceremony on Saturday March 5, 2016, in the capital city of the country, Lagos. The launch of the Naija lottery follows the 10-year contract signed between Intralot Group subsidiary, Intralot Global Holdings, and International Lottery and Gaming Limited (ILGL) in Nigeria, to provide lottery technology and related services. The launch ceremony was held in the presence of Honorable Mr. Femi Gbajabiamila, Speaker of the House, Mr. Adolphus Joe Ekpe, Director General of National Lottery Regulatory Commission, prominent public figures and representatives of the business community.

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Intralot supports the Arsakeio Scholarship Programme

February 9th, 2016

Intralot, drawing from its corporate strategy of sustainable leadership of the gaming sector, always supports high standard initiatives aiming to generate economic resources for good causes, and enhance the development of education and human capital.

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Intralot breaks new boundaries at ICE 2016

January 27th, 2016

We proudly announce our participation at ICE Totally Gaming Exhibition in London, 2-4 February, the world’s greatest gaming show. We are about to break new ground with our best-in-class gaming solutions. Intralot ’s team is ready to welcome visitors to its Iconic Pavilion N6-160 and offer them an exciting journey through Intralot ’s leading gaming products and services. Get a glimpse of what our visitors are going to experience!

Visitors of Intralot ’s Pavilion at ICE will have the opportunity to become an active part of a unique product journey, which comprises of five major areas: Retail, Retail Plus, Systems, Interactive and VLTs. These areas present ways to cover all essential players’ needs through technological innovation, hardware solutions and advanced software offerings, all incorporated seamlessly in an omni-channel approach. Players are reached through all available touch-points in the most efficient way, thus adding value not only to the end customer but also to every stakeholder involved in the process. This is the point where a unique gaming experience binds in the most robust way with our omni-channel operational philosophy.

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The 360° Sports Betting Experience

December 3rd, 2015

Nowadays, the sports betting market has become more competitive than ever. Players are exposed to a countless number of online betting and information websites, as well as sports-specific information and price-comparison websites, making the situation more sophisticated and demanding than ever. Player loyalty has become an issue of growing concern for operators, since the easy access to multiple websites has led them to seek out the best offer, instead of remaining loyal to a particular brand. As a result, skills and methods for customer acquisition and customer retention are being seriously questioned and re-evaluated by operators.

This is a challenge that both suppliers and operators need to face and become more creative in their offerings and loyalty plans, so as to satisfy the new players’ needs and become the brand of choice for the new age consumers. Understanding and analyzing the patterns and habits of the customer is the key to building a sustainable business model. Technological innovation, multiple delivery channels, omni-channel approach, competitive odds, exciting content, and targeted, customized marketing strategies, all can contribute to operators’ commercial success.

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Intralot supports the Telethon Foundation

December 1st, 2015

Intralot, committed to promote humanitarian actions, will support the Telethon Foundation in Italy for the ninth consecutive year by participating in a fund raising initiative aiming to advance scientific research in the fight against genetic diseases.

Intralot Italia will support the fundraising initiative through its Points of Sale and through the gaming portal, where until January 24th 2016 players will have the opportunity either to make a donation directly to Telethon or to donate €2 of their winnings to the cause.

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Intralot Runners participated the 33rd Athens Authentic Marathon, supporting good causes

November 20th, 2015

On 8 November, Intralot participated for the fourth consecutive year in the 33rd Athens Authentic Marathon, a unique global sports event and an exceptional lifetime experience, actively supporting the purposes of two NGOs. The event is a celebration of human will and mind, of solidarity and fundamental human values, bearing the messages of democracy, freedom, fair play and personal excellence. This year the event drew over 43,000 runners, an all-time record for the Athens Marathon.

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Intralot & Bit8 celebrate strategic alliance in presence of the Prime Minister of Malta

November 18th, 2015

INTRALOT Group CEO & Bit8 CEO presenting a gift 'The Victorious' to the Prime Minister of Malta

Last Friday, November 13th, Intralot and Bit8, a global innovator in online customer relationship management, celebrated their Strategic Alliance hosting a reception at Hilton Malta in the presence of the Prime Minister of Malta, Hon. Dr. Joseph Muscat. The event was honored by the presence of governmental officials, prominent members of the Maltese business community and media representatives.

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Congratulations Seoul for an intriguing ‘APLA Conference’!

November 6th, 2015

Intralot travelled in mid-October to hyper modern and futuristic Seoul to join the ‘APLA 2015 Annual Regional Conference’, also supporting it as a Gold Sponsor.

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Thank you, NASPL 2015, for an amazing conference and tradeshow!

November 2nd, 2015

At NASPL 2015, the biggest lottery event in North America, INTRALOT successfully showcased our newest HTML5 interactive games, self-service vending terminals, mobile lottery solutions and cutting edge Customer Relations Management platform. It was a week full of demonstrations, networking as well as fun.

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